Web design is getting more creative and can be extremely beneficial to your business, some of the top trends for 2018 are highlighted below.



2018 will be a big year for website animation, with companies offering animated logos and other animations to amuse and entertain visitors. Much of this interest in animation has been roused by the plethora of creative tools now available and their ease of creation. Animation can really transform a web design, however, it has to be done in a professional fashion and add value to the user experience. Just because animations are likely to be big for 2018, that’s not a good enough reason to include them in website design as they have to sync with the overall design and brand image.


Striking web designs using bold and adventurous colours will be more predominant through 2018. A variety of new design tools makes it easier to incorporate tailored colour into web design and this is highly likely to be a popular option for websites throughout the year.

Effective storytelling

Using web design to convey information effectively to consumers is likely to be about storytelling through 2018. Data visualisation, video and 3D data representation will be used more frequently to convey complex information that couples with animations to help deliver an engaging user experience that is compelling for consumers.


2017 saw an increase in brands opting to use illustrations in web designs and this trend looks set to continue. Illustrations can inject personality and humour into websites and custom-created illustrations are a way for brands to stand out and demonstrate their individuality.

Artificial intelligence

Use of artificial intelligence (AI) is becoming increasingly popular as consumers become habituated to interactions. The use of conversational design interfaces looks set to increase for web designs and will be incorporated in a natural manner, that’s geared towards improving the consumer journey through a website.

Increased focus on mobile

2017 saw huge increases in web designs specifically geared towards mobile users and this trend will continue through 2018. The content will need to be adapted for smaller screen sizes and focus upon micro-interactions as opposed to icon or button click-throughs. Use of mobile browsing overtook use of desktop browsing in 2017, so web design developments for mobile users are likely to be a major element for 2018.

CDA Group is a digital marketing agency offering a variety of web design and development services, particularly for eCommerce businesses looking to extend their reach.

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