If you know anything at all about SEO, then you will understand that it is constantly evolving. Ongoing updates to Google’s algorithm means that SEO techniques that worked five, three or even just one year ago will no longer get the job done.
Instead, they may be hurting your efforts and pushing you further down the rankings. To help you get more from your SEO campaign, here are four of the most common SEO mistakes you may still be making.
1. Keyword stuffing
Coming across a site that is clearly stuffing in target keywords is one of the most cringe-worthy things anyone can see. Not only is it horrible for viewers, but it will see your site getting punished by Google. Their algorithm is far more advanced than it used to be and doesn’t rely on keyword quantity when deciding where to rank your content. Instead, a diverse array of long tail keywords scattered throughout your post is a much more rewarding strategy to have.
2. Duplicate content
Google is more than able to pick up on duplicate content, and will not rank you if it finds you are simply copying and pasting information from other sites. This is a big no-no. As well as this, you need to be aware that you should avoid duplicate copy from your own site as well. This mistake is particularly common on eCommerce sites where publishers simply copy product information across numerous products rather than crafting unique and compelling product descriptions.
3. Quantity over quality of links
You should be well aware that building links to your content is integral in helping it to rank, but what fewer people are aware of is that it is quality over quantity that Google likes to see. Instead of building hundreds or thousands of links from less-trustworthy sources, instead seek backlinks from high-authority, trusted domains.
4. A desktop-first approach
If you weren’t already aware, the number of mobile searches performed each day has now surpassed those on a desktop. So, when you are designing your site and looking at responsiveness, you need a mobile-first approach. Google has made it clear that they much prefer sites that are truly responsive on mobile devices. Content that doesn’t load well on mobile, or will require users to scroll horizontally, will quickly get dropped from the top pages of search results.
To start getting real results from your SEO efforts, you need to be well aware of evolving SEO trends and know how to update your site accordingly. Here at Creative Digital Agency, we are well up to date with such evolving trends and help numerous clients every month to develop their SEO strategy in line with Google’s wants. If you would like to start seeing better results, then contact us today. Our expert team will be happy to craft a strategy for your site to keep up with ongoing SEO trends.