For business owners just starting out, creating an intuitive and aesthetically pleasing website is often top of the priorities list. In today’s digital world, your website is usually the first place customers will turn to find out more about your brand and services.
Building a website from scratch, however, takes a good deal of skill, expertise and time, and you may not have the resources to take on the task or outsource the work. This is where WordPress comes in. While many people think of the site purely as a blogging platform, it has the capabilities to host a fully functioning site, and is becoming favoured by small businesses and start ups. The following reasons will give you a flavour of why WordPress could work for you:
1. Anyone can use it
WordPress is a very intuitive and user-friendly site that does not require knowledge of a coding language. Sign-up is simple and free, and you can start creating your site straight away by visiting wordpress.com. You can even host your own domain name for a small cost.
2. WordPress solves a number of SEO issues
For those new to the world of SEO, having a WordPress-hosted website can help get your business further up the search engines. You can even get a plugin from Yoast to optimise your SEO even further: https://yoast.com/wordpress/plugins/seo/.
3. Your website will be suitable for the mobile web
Many of your customers are likely to be visiting your site from a mobile, and websites that aren’t mobile-friendly can be difficult to navigate. Fortunately, many WordPress themes, as well as the website’s dashboard, are designed to work well with mobile displays, giving you one less thing to worry about.
4. You’ve nothing to lose by using WordPress
It’s tempting for many start up owners to believe that spending money on new technologies and software will be a safe way of ensuring that the website is of a high quality. However, this is not necessarily the case, and it can be very difficult to migrate data to new platforms once you’ve tied yourself to a contract. WordPress is free to use and your data can easily be migrated to a new platform, completely intact.
If you want to find out more about how Creative Digital Agency can help you when it comes to designing a WordPress site, why not get in touch with us today?