We understand that the marketing world can be confusing, so we thought it was about time to make it a little clearer.
Q: What does digital marketing mean?
A: Digital marketing refers to the marketing of products and services using the Internet. More recently this has also led to social media marketing.
Q: Can social media marketing really help?
A: It shouldn’t come as a surprise that in today’s world, not using social media in your marketing plan could actually do more harm to your business. Think about it, with over a billion users a day and a free platform, you’d be mad not to use or at least investigate social media. Nowadays the first thing we do before using a company is to search for them online and if we have a question, many of us will take to social media to ask it. Having active social media accounts is just one way of securing and increasing your brand reputation and also means you can have a better customer relationship by guiding them through the sales funnel.
Q: Which social media platform should I use for marketing?
A: This depends on the type of business you have and your target audience. Usually, Facebook and Twitter work well but LinkedIn also has a high success rate. However, it is important to think about this carefully. If your target audience is the over 65s, then in reality you probably won’t find much custom on social media.
Q: I’ve heard of email marketing. What is it?
A: Email marketing is still one of the most effective methods of direct communication with customers. It is relatively cheap to carry out and provides great results which is a win-win situation for both your company and any potential clients. By sending emails at a set interval to current and potential customers you are improving brand recognition and people can engage with your brand.
Q: I’m new to digital marketing. Where should I start?
A: You need to begin by understanding your target audience. Then create a digital marketing strategy that focuses on your goals. You may want to increase revenue, improve website traffic or brand recognition. Nowadays the best places to start are with content creation and email marketing.
If you have any digital marketing questions or you would like to speak to one of our experts about the best marketing strategy for your business, get in touch with us today.