WordPress is still going strong 14 years after it was established, with millions of businesses all over the world using it to sell their products, promote their services and showcase their brands.
Start ups, SMEs and larger corporations alike are all benefiting from this highly popular CMS, but why should you consider using it to create your business’s site? Here are just some of the many advantages WordPress has to offer.
1. It’s incredibly easy to use
You don’t have to know how to code or be a computer genius to be able to use and update a WordPress site. Fresh content will keep customers and followers coming back to your site, and even those who are completely new to website management will be able to add it with ease.
For instance, maybe you want to modify the content on your homepage to show you’ve expanded your services, or perhaps you want to add a new post to your business’s blog. With different sections that tell you exactly where to input text, images and more, you can’t go wrong.
2. SEO made simple
Those hours of effort you invested in designing a beautiful, easy-to-use website for your customers will have been wasted if it doesn’t appear in search engine results. However, if you’re new to marketing, mastering the art of search engine optimisation (SEO) can be difficult.
That’s why WordPress is the ideal choice for those who want a high-ranking site to rival their competitors’, but they don’t know where to start. Not only is it Google’s preferred CMS, it guides you through the entire process of optimising your site and can even show you how to improve readability before publishing.
3. You can customise a WordPress site to your heart’s content
As there are literally thousands of themes to choose from and customise, you can use WordPress to create a truly unique website that pinpoints exactly what your business is about, and why you’re different from your competitors.
Additionally, WordPress can power any website your designers may create, meaning you can have a completely bespoke website designed and built for you, to accompany your needs.
4. See what your customers have to say
Customers are more likely to return to a site that allows them to engage with the business they’re buying from, whether they want to praise their new purchase, voice an opinion or complain about the service they received. With WordPress, you can easily respond to customer comments and handle any queries, all the while noting what your business could improve on.