It’s a simple fact that almost every business in the world needs a web presence in order to be successful. But when you’re first starting out, building this digital presence can seem like a big mountain to climb – which is why website builders are so popular.
While Content Management Systems (CMS) like these can be incredibly useful at the start, you may just find you outgrow yours over time. Here are three signs to be on the lookout for.
Sign #1: You keep hitting the limitations of your website builder
Website builders like Squarespace and Wix are useful tools to help you create a quick, professional-looking start up or first site, with just a bit of drag-and-dropping necessary. But if you’re using these platforms as your main CMS and trying to grow your website with more content or functionality, you’ll soon discover the limitations. Whether it’s managing a large-scale custom blog, deploying third-party tools, or even simply owning your own website – these CMS platforms have a host of limitations you can’t get around. It’s here where you need to consider a scalable alternative, such as WordPress: the world’s most customisable website platform.
Sign #2: You want to offer more products than your eCommerce platform can handle
If you’re running an eCommerce website, the same logic as above applies. eCommerce CMS platforms such as Shopify and BigCommerce can get you from the starting blocks to the digital sales-floor in no time. This is great when you’re selling online at a small scale, but why artificially limit yourself? By ditching your cookie-cutter CMS and moving to a platform such as Magento, you can experience true freedom and explore exponential possibilities for your eCommerce strategy.
Sign #4: Your analytical options are limited (or non-existent)
Website building platforms, including those which are eCommerce specific, often come with built-in analytics suites – but they’re almost never very in-depth. In fact, compared with a third-party option such as Google Analytics, the reporting options offered by CMS platforms are quite paltry. In order to really take your business to the next level – and track your progress every step of the way – you need to break free of a limited CMS and switch to a more open platform which will nurture your scalability.
If you’d like to take your business to the next level with a truly configurable (and scalable) website, get in touch with the CDA team for help and advice.