Whether or not you know what it means, most business owners have heard of search engine optimisation. Commonly abbreviated to SEO, this is a means of driving traffic to your website, primarily by pushing it up through the Google rankings.
This carries numerous benefits, from increasing your brand visibility and authority all the way through to boosting your sales. It’s a key marketing technique for modern-day businesses, and one that every SME should be utilising. However, there is one topic that is not often addressed when we’re focusing on developing strong SEO strategies, and that is the fundamental difference between content and copy. Although these two words are often used interchangeably, they are not the same thing.
You might wonder why this matters; specifically, why it matters to you, an ordinary business owner rather than a marketing specialist. The answer to that is simple: because the two refer to similar activities with very different potential outcomes.
What is copywriting?
Copywriting refers to the production of text that is intended to push people towards a desired action, such as buying the products that are for sale on your website. Its key focus is on the inclusion of certain words, ones that will help you to strengthen your online presence and push yourself up through the rankings whilst also promoting a sale or encouraging your reader to do something specific, such as sign up to your monthly newsletter.
What is content marketing?
The term content marketing refers to something quite different. It is typically used to describe an activity that has the ability to grow your business. Its primary purpose is to educate and inform the reader without trying to drive a specific outcome. Content marketing often takes the form of blog posts, either on your own website or somebody else’s, with the overarching aim to provide useful information and increase your authority in the eyes of your audience.
Why is it important to understand the difference?
So, why does it matter that an ordinary entrepreneur like you understands this difference? It matters because both these types of writing can help you to build a stronger business, and are most effective when used in tandem.
Once you know what separates them, you can use your online presence to boost your sales, focus on building a complete and comprehensive strategy, and make sure that people are not only being encouraged to buy from you, but that long-term customer relationships are being fostered amongst you and your clientele.
Contact the Creative Digital Agency today for more tips and advice on SEO, marketing and selling online.