We are past the halfway point of 2019, and it’s time for companies to take stock of how their business has grown in the first half of the year.

One key area where you can get precise metrics to measure your growth is your website, and this can help you to understand what’s working and what isn’t. Of course, if you don’t know how to track and measure the performance of your website, you are missing out on this powerful insight, so let’s have a look at how you can track, and what you can do to optimise your website for maximum growth for the second half of the year.

Using Google Analytics

Google Analytics is a fully-featured powerhouse for tracking and gathering data relating to how your website is performing, and if you aren’t already using it, you’ll be pleased to learn it’s easy to get started. Simply create an account and sign in, then set up a ‘property’, which means your website. Set up a reporting view, wherein you specify the perspectives of the data you wish to collect and visualise, and finally follow the instructions for adding a tracking code to your website so that Google Analytics can collect the data.

The key metrics you need to track include:
  • User demographics, to understand about who your visitors are and what they want from you.
  • Most popular/least popular content, to learn what works and what doesn’t.
  • Form conversions, to learn about user engagement.
  • Google AMP Reports, to ensure your website is always optimised for mobile users.
  • Search Console, to learn how Google indexes your site and displays it in search results.
  • Custom dimensions, to learn specific details about things like popular post types, popular authors, categories, etc.
  • eCommerce tracking (if you’re selling products, to get a clear picture of how your store and its sales funnel are doing.

By tracking these metrics in Google Analytics, you can develop a picture of how well your website is performing, and what you can do to support further business growth. If you want an extra tool to get the most out of your website analytics, you could connect it with a Customer Relationship Management (CRM) system like Salesforce or Pardo. This technology helps build customer relationships and streamline as many processes as possible to drive increased sales, enhance customer service and boost your overall profitability.

If you need assistance with optimising your business website for growth, CDA are just a phone call away.

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