Whether you’re a photographer, crafter or other artist, you’ll probably know already that one of the keys to getting your blog or website ranked in Google’s search engine is through providing high-quality, keyword-rich content. Yes, your images should be a primary tool when that’s what you’re selling – but you need to supplement those crystal-clear close-ups with words that get your content, products or services found online.
This is usually done through a blog, which is a key base for your marketing and branding efforts as it gives you the platform to sell both yourself and your services and/or products. However, even the most dedicated and efficient business owner will occasionally find themselves at a loss for what to write about.
You need fresh material that you can share via your social media platforms to generate exposure and traffic. This doesn’t have to be the case though, as there are a number of platforms that can help bloggers and digital marketers uncover new ideas on a regular basis. Let’s have a look at three tools that lead the industry, and make sure that you have no excuses for a lack of good content in the future!
Feedly has been around for a long time and is considered to be a leader in the news aggregator field. Offering users the opportunity to follow the news sources that matter to them, such as YouTube channels, blogs, and various other content providers, this is a really good source of information for anyone with a photography website.
There are paid plans available, but the free option will do the job just nicely.
Buzzsumo has been an industry leader in the online news space for quite some time now and is second to none when you want to keep your finger on the pulse of a certain industry and the trends that occur within it.
You’ll be able to discover and explore the most shared content from the past 12 or 24 hours, as well as being able to identify content by a number of factors, including author, domain, type, social network and more. Buzzsumo is the go-to tool for those who are serious about staying
on top of the trends within their chosen industries. The one drawback about Buzzsumo is the price. It certainly isn’t cheap at $99 per month for its lowest-priced pro package, which comes in at just under £75 at the time of writing. You can take advantage of their 7-day free trial to see if the software is going to be worth the monthly outlay.
Answer The Public
If you’re simply stumped when it comes to new ways to approach a familiar topic, try Answer The Public. Input your keywords and discover the many related questions and topics your audience has searched for online.
This can give you the basis for a blog post or even a page of cornerstone content on your website where you can provide behind-the-scenes glimpses and even tutorials to those who’d like to learn a similar skill.
With these tools, you should be able to find more than enough content ideas to keep your arts and crafts or photography blog relevant and working to help you in the Google search rankings. But don’t forget that if you’re ultimately looking to sell your pieces, you’ll also need a brilliant ecommerce platform that’s simple to use. Contact us today to find out more!