The Project

James Newbury Appointments is an independent agency aiming to put the personal touch back into recruitment. Their old website was underperforming so the directors hired us to create a new brand and website to represent their values and make the job listing process more efficient.

Our Approach

We held a Discovery Stage to really get to know the company and work out what was required from a new website, before creating a sleek brand and streamlined website, optimised for communications with both candidates and employers.

Branding

We created a modern brand representing reliability and quality; core values of James Newbury Appointments. Alongside the logo, we supplied a mini brand guidelines document detailing how and where the brand should be applied.

Consultancy

A variety of the CDA team worked with James Newbury Appointments throughout the project, assisting and advising on key elements of the process to ensure they could make informed decisions about their brand, website and general business processes.

WordPress for Magento

We designed and employed a WordPress blog section into the Magento platform to encourage Google to index the website. The ability to easily update the content gives The Drinks Basket a new means of inviting traffic to the website.

WordPress

The new website is bespoke, built on WordPress with unique functions such as integration with third party software – including jobs listing platform Bullhorn – to streamline the recruitment process, enabling the directors to focus on providing the excellent customer service that their brand is built on.

Conversion Rate Optimisation

We employed various techniques to encourage users to connect with James Newbury Appointments, either to list a job or apply for one. Tailored contact forms and a quick job search function make the process simple for all users.

Marketing

Since the launch of the new brand, we have been working with James Newbury to help them reach their audience with engaging content and useful resources from the jobs industry.

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