The Project

Prif is the first UK’s specialist store for gaming accessories. They source and manufacture an extensive range of gaming products starting from cables to gaming chairs. Prif was a start-up who needed an ecommerce website to sell and promote their products online. We are also working on – a business-to-business website, where users can also register their warranties and returns.

Our Approach

After an initial workshop, we chose Magento ecommerce platform, with WordPress content management system integrated into it.

Web Design

We created a strikingly bold and modern design based on the contrasting colours of black, red, and white.


The new website is responsive, so gaming fans can enjoy it on various mobile devices.


Magento provides a host of features that increase online conversions, such as smart search and filtering, comparing products, wishlists, user accounts, featured products, upsells and cross-sells.

WordPress for Magento

This combination provides SEO-friendly content delivery and conversion optimised ecommerce.

Increase In Conversion

The combination of WordPress and Magento together with the design that’s beautiful and responsive mean that the website is optimised for increased conversion numbers.


We’ve advised a marketing strategy that would allow Prif to strengthen their position in the gaming sector, and reach their audience with timely updates and valuable offers.


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