The Project

Professional Fundraiser is a company based in Hitchin, providing professional fundraising services on the behalf of charities. Their client was Cats Protection – a charity dedicated to the safekeeping of abandoned cats. When fundraising, Cats Protection use paper forms that can be misplaced and have no way of tracking fundraisers activity. Finding a paperless solution for signing people up became our task.

Our Approach

We came up with two ideas: a mobile-friendly website and a mobile app that would eliminate the need for messy and often unreliable paperwork.


Having consulted with the fundraisers and Cats Protection, we developed wireframes for both solutions, researched case studies and presented them to the fundraisers. The feedback was in favour of the app, so we go to work..

Mobile App

We created an app that would capture all the users’ data and enable them to sign on the app. To increase average donation value, we included the cats’ photos as part of the sign-up process. The process is now smooth, visually rich, and paper-free.


Our marketing effort is concentrated on encouraging Cats Protection to buy into the app concept, which would enable Professional Fundraiser to start using the app as a fundraising tool.

We consider ourselves fortunate to have both found and instructed Stuart and his team to create a brand new, bespoke App on our behalf. The team are all exceedingly easy to work and communicate with, and Stuart’s dedication to his clients is quite simply second to none, giving us total confidence in CDA’s ability to deliver our project.

Design is certainly a strength at CDA, Anthony worked on our prototype and designs, and together with an innovative style and an eye for detail he brought a number of further ideas to the project; quickly becoming a great sounding board and someone who’s opinion we respected.

Overall, CDA are a great bunch of people to work with; they are full of original ideas and new concepts, have a refreshing approach that ensures value for money and fair pricing and ultimately have delivered a first class product for us. Given the end result, CDA is a Company that we look forward to maintaining a long relationship with in the future, in fact we have already started working with them on our next project!

Kelvin Hopkins, Managing DirectorThe Professional Fundraiser


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