The Project

WMT is a large accountancy firm in St.Albans, providing a full range of accounting, business consulting, corporate finance, and audit services to exciting start-ups and large companies alike. Their work is top of the range, constantly evolving and, above all, completely client-focused – and they needed a brand and website to reflect this.

Our Approach

For web design, we went with a completely reversed approach and instead of focusing on what the company does, we focused on why they do it – to help their clients achieve their goals. To reflect it, we placed customer case studies front and centre on the homepage. This website has brought us two nominations in Hertfordshire Digital Awards: B2B and responsive website of the year.

Branding

WMT had an existing brand, and we decided together with the client that it would benefit from being refreshed. We tweaked the logo to give it a more modern and defined look. We’ve also provided a new design for WMT’s business cards.

Web Design

We designed the new WMT website to reflect their client-focused ethic. It showcases how their work helped their clients succeed while displaying all their services in an easy-to-navigate way. The design is responsive for easy mobile access, which is also an important search engine optimisation factor.

WordPress

We chose WordPress for its powerful content display functionality, easy-to-update interface which is a big plus for the clients, and built-in SEO to maximise the website’s chances to rank high in Google search results.

Increase in Conversion

Making the web design customer-focused and implementing best user experience practices has definitely paid off – WMT are now getting more customer enquiries from the website than ever before!

Copywriting

After meeting with the client to define the focus of their written content, we provided expertly written search engine optimised copy that described their services and incorporated their values in a way that’s easy-to-understand and speaks to the audience.

Print

We designed the new WMT business cards in line with their branding guidelines and printed them on our state of the art digital printing facilities.

CDA were practical and creative from start to finish. They lived up to their customer service promise, explained the technical challenges in plain English and adapted speedily to new developments.

We’ve now got an impactful website that supports our brand and makes website administration super-efficient.

Louise Beddoes, Director of Business Development, Marketing and Support ServicesWMT Chartered Accountants

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